Over ten years spent making strategy visible in
identities, in spaces, in things you can stand inside,
walk through, and remember.
Over ten years spent making strategy visible in identities, in spaces, in things you can stand inside, walk through, and remember.
The opportunity to start something new again is an immense privilege. –––
The opportunity to start something new again is an immense privilege. –––
McLaren MSO
,
Experiential
,
2026
The Apex of Luxury at Grand Picnic Safa Park. The biggest date in Dubai's car calendar. Free entry, over a thousand cars parked across the lawns, and a no-revving rule. People literally stay all day. McLaren brought MSO, their Special Operations, the division that builds one-of-one commissions for owners who want a car nobody else has.
McLaren MSO
,
Experiential
,
2026
The Apex of Luxury at Grand Picnic Safa Park. The biggest date in Dubai's car calendar. Free entry, over a thousand cars parked across the lawns, and a no-revving rule. People literally stay all day. McLaren brought MSO, their Special Operations, the division that builds one-of-one commissions for owners who want a car nobody else has.
Robust&Rebel.
,
Strategy, Identity
,
2023
Robust&Rebel is a full-service events and interior design studio, blending creativity, expertise, and a sharp eye for detail to craft immersive, visually striking experiences. From milestone celebrations to bespoke living spaces, the studio brings each vision to life with warmth, imagination, and a signature touch of rebellious spirit.
Robust&Rebel.
,
Strategy, Identity
,
2023
Robust&Rebel is a full-service events and interior design studio, blending creativity, expertise, and a sharp eye for detail to craft immersive, visually striking experiences. From milestone celebrations to bespoke living spaces, the studio brings each vision to life with warmth, imagination, and a signature touch of rebellious spirit.
Sarva.
,
Strategy, Identity
,
2023
Merging Versatility and Sustainability. Sarva strives to inspire individuals, corporations, and society at large to cultivate a deep connection with our planet, promoting a legacy of environmental stewardship and positive transformation.
Sarva.
,
Strategy, Identity
,
2023
Merging Versatility and Sustainability. Sarva strives to inspire individuals, corporations, and society at large to cultivate a deep connection with our planet, promoting a legacy of environmental stewardship and positive transformation.
Orange Coffee
,
Strategy, Identity
,
2024
Flab, a cloud kitchen based in the UAE, approached me to create a distinct sub-brand focused on coffee culture in Ras Al Khaimah. The brief was to craft a concept that resonates with the local spirit while offering a premium, feel-good coffee experience. The result was Orange Coffee, a brand that captures the warmth of golden-hour sunsets, the richness of a freshly poured cup, and the serene beauty of RAK’s golden sands.
Orange Coffee
,
Strategy, Identity
,
2024
Flab, a cloud kitchen based in the UAE, approached me to create a distinct sub-brand focused on coffee culture in Ras Al Khaimah. The brief was to craft a concept that resonates with the local spirit while offering a premium, feel-good coffee experience. The result was Orange Coffee, a brand that captures the warmth of golden-hour sunsets, the richness of a freshly poured cup, and the serene beauty of RAK’s golden sands.