Mohamed Alaaeldeen is an Art Director specializing in branding, strategy, and experiential design, creating concept-led brand experiences.
Robust&Rebel. Design & Production
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Strategy, Identity
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2023
Robust&Rebel is a full-service events and interior design studio, blending creativity, expertise, and a sharp eye for detail to craft immersive, visually striking experiences. From milestone celebrations to bespoke living spaces, the studio brings each vision to life with warmth, imagination, and a signature touch of rebellious spirit.
Robust&Rebel. Design & Production
,
Strategy, Identity
,
2023
Robust&Rebel is a full-service events and interior design studio, blending creativity, expertise, and a sharp eye for detail to craft immersive, visually striking experiences. From milestone celebrations to bespoke living spaces, the studio brings each vision to life with warmth, imagination, and a signature touch of rebellious spirit.
Sarva. Sustainability Solutions
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Strategy, Identity
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2023
Merging Versatility and Sustainability. Sarva strives to inspire individuals, corporations, and society at large to cultivate a deep connection with our planet, promoting a legacy of environmental stewardship and positive transformation.
Sarva. Sustainability Solutions
,
Strategy, Identity
,
2023
Merging Versatility and Sustainability. Sarva strives to inspire individuals, corporations, and society at large to cultivate a deep connection with our planet, promoting a legacy of environmental stewardship and positive transformation.
Orange Coffee
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Strategy, Identity, F&B
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2023
Flab, a cloud kitchen based in the UAE, approached me to create a distinct sub-brand focused on coffee culture in Ras Al Khaimah. The brief was to craft a concept that resonates with the local spirit while offering a premium, feel-good coffee experience. The result was Orange Coffee, a brand that captures the warmth of golden-hour sunsets, the richness of a freshly poured cup, and the serene beauty of RAK’s golden sands.
Orange Coffee
,
Strategy, Identity, F&B
,
2023
Flab, a cloud kitchen based in the UAE, approached me to create a distinct sub-brand focused on coffee culture in Ras Al Khaimah. The brief was to craft a concept that resonates with the local spirit while offering a premium, feel-good coffee experience. The result was Orange Coffee, a brand that captures the warmth of golden-hour sunsets, the richness of a freshly poured cup, and the serene beauty of RAK’s golden sands.